my_story

Institutional advice is cooked

It was built for pension funds and endowments — not for someone trying to see if rent, Coachella, and bottomless margs can coexist in the same month without detonating their checking account.

We wanted something actually useful. ari started in Stanford dorm rooms and got backed by Y Combinator, but it is not another “download app, forget app, remember app when your card gets declined at Trader Joe’s” product.

It’s an AI-native money coach that lives in your texts like an overbearing but financially responsible best friend. It kills the jargon, reads your chaos, and replies in plain English instead of spreadsheet hieroglyphics.

No dashboards. No 40-page “market outlook” PDFs written by a guy named Brent. No “stay the course” essays that basically say “good luck lol.” Just bossy, practical direction.

“Pay this off first. Yes, that one. Stop scrolling.”
“Move this much to savings today. Future you is screaming thank you.”
“Invest this amount on this date. Put it in your calendar, goblin.”
“You cannot afford that. Do not lie to yourself, I have the receipts.”

Wall Street optimizes for assets under management. We optimize for the exact moment you open your banking app and say, “Wait… why is this not a crime scene?”

If you want an AI in your pocket that drags your spending, blocks your worst impulses, and still helps you stack actual money, join the waitlist.

Join the waitlist